Earlier this month, advertising analytics company Adalytics released new research which gave a transparent view on brand safety segments, and keyword blocking tactics used by big brands, facilitated by the big tech partners in the space – namely, Integral Ad Science and Oracle’s Grapeshot. The research called out where brand names were being used in …
Mantis partner with Brand Advance to combat keyword prejudice affecting LGBTQI and BAME publications
Why brands aren’t running ads on Black Lives Matter content
‘Time to put their money where their mouth is’: Minority community publishers hurt worse by keyword blocking
Xandr Teams up with IBM and Reach to Tackle “Coronavirus Blocklist”
To tackle the ‘coronavirus blocklist’ issue, Reach’s Mantis system uses IBM Watson’s AI technology to verify whether news content is safe for brands In the hopes of increasing brand-safe advertising opportunities, Reach, one of Britain’s biggest newspaper groups, has launched a new tool dubbed ‘Mantis’. The tool is the result of a collaboration between Reach, …